FS Masterclass with Ace Berry, AIFD in Calgary
Educator: Ace Berry, AIFD
Sunday, October 22, 2023
1:00 p.m. to 4:00 p.m.
More registration and details coming soon.
“It’s not about reinventing the wheel; it’s about being authentically you.” – Ace Berry, AIFD
Ace Berry, AIFD, is the owner of Ace in Full Bloom and Fulshear Floral Design in Houston, Texas. You may have recently seen Ace as a finalist on HBO Max Full Bloom Season 1. What you may not know about Ace is that he has also transformed his struggling floral design business into a thriving one.
In this informative event, he will share his personal journey, including the challenges he faced and the strategies he used to overcome them. During Ace’s presentation, you’ll learn practical tips for growing your own business as he simultaneously demonstrates floral design trends in Holiday events.
In this Masterclass you will:
- Learn how to boost your confidence as a floral design business owner and attract success.
- Find ways to make yourself and your business shine through consistent personal branding.
- Discover ideas on how to drive client traffic, provide incremental revenue, and build customer loyalty.
- Gather ways to grow and sustain your floral business including investing in the right team and keeping them motivated and building an engaging online presence.
- Understand how to recreate event trends. Ace will show you how to impress your customers with festive holiday centrepieces, wedding bouquet, and tablescape (please note: this is a demonstration and not a hands-on workshop).
About Ace Berry, AIFD
Ace Berry, AIFD is the owner and lead designer of Fulshear Floral Design in Houston, Texas. Ace In Full Bloom provides educational floral design workshops and training at conferences and other events nationwide. Ace is passionate about sharing his expertise and knowledge of the floral industry with other floral professionals to help grow the floral industry. From floral design basics to the latest trends, and even business tips and tricks, Ace is ready to share his passion with you to help you grow your business!
Learn more about Ace at aceinfullbloom.com
“I learned both floral design and business skills, theory, and mechanics with Florists Supply that I now reference in all of my designs and day-to-day. Hearing personal hacks and tips from experienced designers are always amazingly helpful.”