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Events
No previous experience required.
Topics include:
- Flowers and Foliage Care and Handling 101
- Retail Shop Procedures: Mark-up and Pricing
- How to Run a Profitable Floral Business
- Guided Hands-On Design: Basic Floral Design Techniques
Day 1
Basic vase design methods and construction techniques:
- Rose vase arrangement – 6 and 12 stems
- Mixed flower vase arrangements
Spiral handtied technique:
- Construction of handtied mixed flower bouquet
- Green a vase for a mixed flower arrangement
- Vase arrangement using a spiral handtied bouquet
Day 2
- One-sided, small triangle arrangement in floral foam
- One-sided, large triangle arrangement in floral foam (sympathy/funeral arrangement)
- Asymmetrical triangle arrangement in floral foam (centrepiece)
Day 3
- Traditional wiring and taping technique for corsage and boutonniere
- All-around centrepiece arrangement in floral foam
- Round bridal bouquet in a fresh floral foam holder
Instructor: Lea Romanowski, CAFA, AIFD, CAFD
Lea is the owner of Designing on the Edge. She has used her experience and expertise to become a mentor, teaching floral/event/wedding design for the last fifteen years. Her work has been featured in Canadian Florist, Floriology, Canadian Special Events, WED LUX, Metro and Avenue. She is a National and International award winning designer and creative event professional. After over three decades in floral design, Lea lives in a world where imagination meets art in fantastic floral and sculptural creations. With thousands of events and weddings under her belt, the next opportunity to create is always a welcomed challenge. She believes all good designers start with a great foundation of the principles and elements of floral design. Understanding shop operation, time management and profitability are just as important as the design foundation.
Learn more about Lea: designingontheedge.ca
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Taxes will be added to the cost. Registration fees include all fresh flowers for hands-on portion. Registration fees do not include meals, flights or accommodations. Hotel group rates are available under “Florists Supply”.
Course Bundles
- Register with Intermediate Floral Design and take both courses for $1,025+ tax (Save $150)
- Register with Increasing Your Floral Sympathy Business and take both courses for $850 + tax (Save $50)
Fee: $650.00
A series of floral design and business seminars including guided hands-on workshops.
Fundamentals of Floral Design – Level 1
March 16 – 18
No previous experience required.
Topics include:
• Flowers and Foliage Care and Handling 101
• Retail Shop Procedures: Mark-up and Pricing
• How to Run a Profitable Floral Business
• The Principles of Design
Instructor: Lea Romanowski, CAFA, AIFD, CAFD
Intermediate Floral Design – Level 2
March 19 – 20
1 Year of Floral Experience/Completion of Level 1 Course
• Flowers and Foliage Care and Handling: An In-depth Look
• Expanded Principles and Elements of Floral Design
• Retail Shop Best Practices
• Time Management and Pricing for Profit
Instructor: Lea Romanowski, CAFA, AIFD, CAFD
How to Organize Profitable Pop-Up Flower Shops
March 17 – 18
• Finding the Perfect Venue and Designing Your Space
• Using Social Media to Grow your Audience and Clientele
• Popular and Profitable Floral Recipes
• Securing Pre-Orders and the Art of Selling
Instructor: Phebe Robinson-Higgins
Increasing Your Floral Sympathy Business
March 19
Instructor: Tracy Bell
1+ Years of Floral Experience
• Building Trust with Bereaved Families
• Working with Funeral Homes
• Cultural and Geographical Considerations
• Design Trends and Customized Pieces
1+ Years of Floral Experience
• Finding the Perfect Venue and Designing Your Space
• Using Social Media to Grow your Audience and Clientele
• Popular and Profitable Floral Recipes
• Securing Pre-Orders and the Art of Selling
Instructor: Phebe Robinson-Higgins, Grace Floral and Co.
Inspiring & Ambitious. Phebe Robinson-Higgins found her calling and passion for the wedding industry while working in higher education with a focus on enrollment strategies and non-profit event planning. During her career in higher education Phebe designed, built, and implemented strategies and programs that would pivot her success in understanding how to market and cultivate new programs through creative and dynamic marketing strategies.
Continuously building upon her knowledge of program building and unique marketing strategies it seemed only natural Phebe found her way into the creative field while working at a wedding and events venue. This fateful step moved her toward her true calling which combined education, creativity, and working with brides.
During her 13 year career she built a South West Texas based business, Making Me Events which focused on planning and florals. Created an educational platform that focuses on creative & strategic marketing for event florists. Popped with Phebe has been instrumental in building momentum and drive towards a Pop Up Shop culture that is quickly emerging amongst designers. Phebe’s designs have been featured in National publications such as The Huffington Post, The Knot, Yahoo, and Style Me Pretty. When Phebe isn’t covered in flowers you’ll find her shopping for the latest decor find for her New England lake home and spending time with her husband and 11 year old poodle, Oliver
Learn more about Phebe: poppedwithphebe.com
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Taxes will be added to the cost. Registration fees include all fresh flowers for hands-on portion. Registration fees do not include meals, flights or accommodations. Hotel group rates are available under “Florists Supply”.
Course Bundles
Register with Intermediate Floral Design and take both courses for $925 + tax (Save $75)
Fee: $550.00
1 Year of Floral Experience/Completion of Level 1 Course
• Flowers and Foliage Care and Handling: An In-depth Look
• Retail Shop Best Practices
• Time Management and Pricing for Profit
• Guided Hands-On Design: Expanded Floral Design Techniques and Mechanics
Day 1
- Cascade bridal bouquet in a floral foam holder
- Body flower methods: contemporary gluing techniques for awristlet corsage
- European handtied bouquet including armature technique, and review of the spiral handtied bouquet method
Day 2
- Contemporary all-around arrangement of tropical flowers in floral foam
- Introduction to Floral Tributes – Standing, Easel Spray
- Designer’s Choice arrangement as a review of Principles of Elements, methods, techniques and applications of floral design
Instructor: Lea Romanowski, CAFA, AIFD, CAFD
Lea is the owner of Designing on the Edge. She has used her experience and expertise to become a mentor, teaching floral/event/wedding design for the last fifteen years. Her work has been featured in Canadian Florist, Floriology, Canadian Special Events, WED LUX, Metro and Avenue. She is a National and International award winning designer and creative event professional. After over three decades in floral design, Lea lives in a world where imagination meets art in fantastic floral and sculptural creations. With thousands of events and weddings under her belt, the next opportunity to create is always a welcomed challenge. She believes all good designers start with a great foundation of the principles and elements of floral design. Understanding shop operation, time management and profitability are just as important as the design foundation.
Learn more about Lea: designingontheedge.ca
______
Taxes will be added to the cost. Registration fees include all fresh flowers for hands-on portion. Registration fees do not include meals, flights or accommodations. Hotel group rates are available under “Florists Supply”.
Course Bundles
- Register with Fundamentals of Floral Design and take both courses for $1,025+ tax (Save $150)
- Register with Increasing Your Floral Sympathy Business and take both courses for $850 + tax (Save $50)
Fee: $525.00
1+ Years of Floral Experience
• Building Trust with Bereaved Families
• Working with Funeral Homes
• Cultural and Geographical Considerations
• Guided Hands-On Design: Trends and Customized Pieces
Instructor: Tracy Bell
Tracy opened La Belle Fleur Floral Boutique in 1997 with a mission statement of providing the best quality products with exceptional customer service. This has never wavered and it never will. The most satisfying part of being in business for over 20 years is growing up with our customers. Tracy believes as floral designers, we get to part of their lives in a very special way and that is nothing short of an honour.
La Belle Fleur has won many local awards over the years, most significantly:
- 2008 Surrey Board of Trade Business Excellence Award, the first time a retail florist had ever done so.
- 2014 Surrey Board of Trade Women in Business Award, Entrepreneur category
- 2019 Nationally recognized Consumer Choice Award for Business Excellence
- 2020 Repeat winner of Consumer Choice Award for Business Excellence
Learn more about Tracy: labellefleursurrey.com
______
Taxes will be added to the cost. Registration fees include all fresh flowers for hands-on portion. Registration fees do not include meals, flights or accommodations. Hotel group rates are available under “Florists Supply”.
Course Bundles
- Register for Fundamentals of Floral Design and take both courses for $925 + tax (Save $75)
- Register for How to Organize Profitable Pop-Up Flower Shops and take both courses for $850 + tax (Save $50)
Fee: $350.00
Feature
Education Week 2020
A series of floral design and business seminars including guided hands-on workshops including Fundamentals and Intermediate Floral Design, How to Organize Profitable Pop-Up Shops, and Increase Your Floral Sympathy Business.
Testimonial
“I learned both floral design and business skills, theory, and mechanics with Florists Supply that I now reference in all of my designs and day-to-day. Hearing personal hacks and tips from experienced designers are always amazingly helpful.”