The floral industry is becoming increasingly important to the economies of countries in the Global South, bringing in vital foreign exchange for investment in economic development. Most flowers are produced on commercial farms and provide employment opportunities and improved livelihoods for millions of workers.
Fairtrade aims to protect and benefit workers on flower farms by working with certified farms to ensure decent working conditions for their employees and protecting workers’ rights. These rights encompass economic, environmental and social dimensions of working conditions but also aim to amplify and strengthen the voices and choices of workers’ themselves.
Fairtrade sales help generate an additional Fairtrade Premium for workers to invest in projects of their choice. In 2014, flower plantation workers received premium payments of $8.1 million which they spent on education, housing improvements, finance and credit services as well as supporting education in their communities by renovating school buildings and providing student scholarships.
You can change the world simply by choosing to purchase Fairtrade certified roses. Every stem counts! Contact your Cut Flower Customer Service Representative to find out how you can participate in our Fairtrade program.