Our flowers are simply breathtaking.

Find a location

Winnipeg

35 Airport Road, Winnipeg MB, R3H 0V5
204.632.1210
1.800.665.7378

Saskatoon

520 - 52nd Street E, Saskatoon SK, S7K 4B1
306.244.4457
1.800.667.3985

Edmonton

16455 - 118 Avenue, Edmonton AB, T5V 1H2
780.424.4576
1.800.465.8878

Calgary

Bay 5, 6320 11th Street SE, Calgary AB, T2H 2L7
403.252.5558
1.877.266.8095

Vancouver

Roseberry Square, Unit 5, 3979 Marine Way, Burnaby BC, V5J 5E3
604.630.4688
1.866.203.8607

Find a location

Winnipeg

35 Airport Road, Winnipeg MB, R3H 0V5
204.632.1210
1.800.665.7378

Saskatoon

520 - 52nd Street E, Saskatoon SK, S7K 4B1
306.244.4457
1.800.667.3985

Edmonton

16455 - 118 Avenue, Edmonton AB, T5V 1H2
780.424.4576
1.800.465.8878

Calgary

Bay 5, 6320 11th Street SE, Calgary AB, T2H 2L7
403.252.5558
1.877.266.8095

Vancouver

Roseberry Square, Unit 5, 3979 Marine Way, Burnaby BC, V5J 5E3
604.630.4688
1.866.203.8607

Journal

Mother’s Day Floral Industry Survey

A message from Laurie Nesbitt, Florists Supply President

In May, we had sent a survey out to Florists Supply customers to gauge how the Canadian Floral Industry has been doing compared to Mother’s Day at the start of the COVID-19 pandemic in 2020. You can view the complete results of that survey here. Close to 80% of respondents to our Mother’s Day survey enjoyed same or higher sales than in 2020 for Mother’s Day. More than a quarter of the respondents enjoyed increases of over 30% in sales.

Leading up to the holiday there were concerns about enough flowers being available in the market. Still 73% of respondents felt fresh flower availability did not restrict their sales.

Overall, respondents seemed to manage their inventory levels very well with 51% reporting being sold out and another 30% nearly sold out. Only 2% reported having lots of inventory leftover.

Approximately 70% of respondents reported having higher selling prices in 2021 versus 2020. The breakdown on those respondents was as follows:

  • 20% increase in selling prices — 7%
  • 15% to 20% increase in selling prices — 8%
  • 10% to 15% increase in selling prices — 21%
  • 5% to 10% increase in selling prices — 18%
  • 0 to 5% increase in selling prices — 15%

Based on the above responses the most common increase in selling prices was between 5% to 15%.

When asked how Sales for the rest of the year versus 2020 would be, 49% felt sales would be better, 47% felt sales would be similar and only 4% felt sales would be worse.

Respondents were asked how Event sales would compare to 2020 for the rest of the year. Fifty-five percent felt Event sales would be similar, 32% felt Event sales would be better, and 13% felt Event sales would be worse.

In terms of the most pressing concerns the top four concerns were:

  • 74% — rising product costs
  • 47% — disruption in distribution channel
  • 45% — lack of revenue from events
  • 38% — rising operating costs

Florists Supply participated in the Wholesale Florist and Florist Supplier Association (WFFSA) Mother’s Day survey for wholesalers in the United States and Canada. A lot of the results from our Survey of our customers were mirrored by the results of the WFFSA survey. Fresh flower sales were up 88% amongst the wholesale respondents with two-thirds reporting sales up 20%. Wholesalers also managed inventory well with 50% reporting sold out, 29% nearly sold out, and 21% not nearly sold out.

The WFFSA survey respondents were more optimistic when asked about Sales Outlook for the remainder of the year — 89% felt sales would be up. The makeup of the WFFSA respondents would be largely US-based, so the larger percentage of optimism is likely a result of the US economy further along without restrictions and a return to normal events.

Thank you to all that responded to our survey. Grateful to see a large majority of our industry have a successful holiday.